Creating animated gif banner ad

Animated gif banner ads are the main advertising media these days, so this tutorial will show you how to animate your banner using the Adobe ImageReady Add-On Utility.

Let's start by creating a static banner design in photoshop. We used a standard tower size for banner i.e. 160 X 600 pixels.

In this banner we'll animate the glow effect surrounding "30% off". Blinking of the effect will attract viewers attention towards seasons discount. We applied outer glow effect to "30% off" using settings shown below.

We'll shift our workspace from photoshop to imageready. Go to file menu and select "edit in imageready".

For creating animation we need to open animation pallete. Do so by clicking window>>animation. Make sure your layer window is also open alongside.

Create a new frame in animation pallete. With this frame selected, hide the glow effect on "30% off" in the layer window. Now we have two frames, one with effect on and another with effect off.
Select both frames in animation window. Click on delay settings and select the time frame you want your each frame to stay. We used 0.2 sec.

You should optimize gif banner to keep the size small. From window menu select optimize.

In optimize window adjust the setting as per your requirements. We will stick to the default settings.

From file menu select save optimized and save it in .gif format.

Our gif ad banner is ready. Place it on your site to attract the viewers.